Enterprise is blooming for a Northern Eire man who relocated to Shanghai to launch a floral design firm.
n an interview with ‘that is’ journal in China, Mark Byrne spoke about taking the leap to start out his personal enterprise, The Flowerwall Firm, overseas designing flower partitions for weddings and company occasions.
Now in demand throughout China and glitzy style occasions as far-off as New York, stars like Paris Hilton, Kylie Jenner and Kevin Hart have posed for selfies in entrance of his designs.
Internet hosting his first charity style present at simply 17, Mark studied occasion administration at Queen Margaret College in Edinburgh the place he labored on massive scale occasions just like the MTV Music Awards and Stay Support.
With a ardour for globetrotting, a journey company he was working for relocated him to Shanghai in 2010 the place he determined to start out his personal consultancy enterprise specializing in weddings and occasions two years later.
“Shanghai appeared like the right place to get into occasions and check out varied concepts and novelties,” he mentioned.
Flower partitions quickly grew to become a must have product, he mentioned, after being featured within the movie star marriage ceremony of Kim Kardashian and Kanye West.
“Recent flower partitions are extremely costly and have a really brief life span. So, I made a decision to analysis, design and create lifelike reusable synthetic flower partitions at a fraction of the worth,” Mark defined.
“We now have flower partitions out there for rental all through China, and to purchase in China and the world over.”
The product has additionally grow to be a must have for main ad campaigns for manufacturers like Fairly Little Issues, Match.com, Kohler and Lululemon.
Mark cites his all-time favorite gig as creating “two gorgeous flower partitions” for Michael Costello’s New York Style Week showcase.
“It was completely overwhelming in probably the most optimistic means doable,” he mentioned. “Having the ability to be current on the occasion and witness our creations stun and wow the friends was an absolute spotlight. To not point out spending time with Michael Costello and getting the possibility to fulfill some excellent individuals from the style business.”
Requested concerning the challenges of adapting to the impression of the pandemic, he mentioned diversifying has been key.
“It hasn’t been clean crusing for any firm largely concerned within the export market ever since Western international locations obtained hit,” he mentioned.
“And we’re not an exception. But, when the state of affairs stabilised right here, we rapidly determined that the one technique to go for us could be to diversify not solely our consumer base but additionally our product vary.
“We already had just a few concepts in thoughts previous to the unlucky Covid outbreak, so we’re at present creating just a few issues. One is utilizing our unique prints on a variety of style equipment; our flower wall photographs work very well as a cellphone case or a tote bag print as an example.”
He mentioned specializing in dwelling decor, providing bespoke collections of life like flowers and even DIY kits, was successful with prospects.
“It has been an enormous success to date and we’re planning to proceed these workshops frequently, including extra themed ones for the vacation season,” he mentioned.