“We’re Military Included,” Ms. Hackworth, 30, stated throughout a latest interview from her condominium, the place the group’s posters and 7 branded baseball caps, one for every member, embellished the partitions. The fan group features like several firm, she joked, though “nobody is answerable for us, actually, and we don’t have a C.E.O. until you contemplate that BTS.”
The Military, whose title stands for Cute Consultant M.C. for Youth, is commonly depicted as a bunch of screaming teenage ladies. The truth is totally different: Whereas its demographics are arduous to pin down — many members appear to be ladies of their 20s and 30s — the band’s fan base is broadly various, chopping throughout strains of gender, age, faith and nationality.
In contrast with fan teams which have come earlier than them, BTS’s followers are “a lot savvier and strategic and smarter than what we’ve seen, particularly in profiting from and using platforms like social media to actually obtain their objectives,” stated Nicole Santero, a Ph.D. scholar on the College of Nevada, Las Vegas, who has performed in depth analysis on the Military.
BTS — whose title is an abbreviation of the Korean phrases Bangtan Sonyeondan, or Bulletproof Boy Scouts — has gained a big following with its boyish beauty, slick dance strikes and catchy music, spanning genres from rap to disco.
However what followers actually reply to is the band members’ rigorously cultivated and inspirational story of preventing their option to the highest of the music enterprise whereas staying true to themselves, Ms. Santero stated. Their emotional openness and concentrate on psychological well being make followers “really feel that BTS represents one thing that has impacted them and altered their lives, so supporting them is form of their method of giving again to the group,” she stated.